Website Audit, Wires, visual & creative strategy

Client: Social Credits
Role: Design Lead Social Credits

Originally I volunteered my services to Social Credits as a designer performing a web audit. I wanted to give back to something I truly believed in, in a capacity that paralleled my professional skillset. However, as I delved deeper into the work and the group, I started becoming more connected and invested in this project. Working with the company founder & lead, a World Economic Forum, Young Global Leader, Ali Ibrahim, we developed a reciprocal and mutually respectful relationship to each other. He was impressed by my work and mindset and eventually created a new position at Social Credits just for me, bringing me in to be the Design Lead for the social impact company. 

“COMPASSION IS ONE OF THE CORE SOCIAL VALUES THAT GLUES US TOGETHER AS HUMANS.” - ALI IBRAHIM

Ali began this idea through understanding law and economics. Through his research he found that financial markets can play an important role in poverty reduction policies. It is only through controlling the supply side of money one can make the deals that have social-impact to the economy. Thus Social Credits was born, an innovative public-private partnership model which seeks to incentivize private capital to finance public amenities (e.g. agriculture, education, energy, health, housing and water) and infrastructure projects.

As the design lead for Social Credits I began by taking stock of where the company was and where we wanted to go.

I immediately performed a web audit to figure out what the next steps for us. We zeroed in on key performance indicators and user impact and worked on those to create a readable and identifiable storyline for viewers. I created wires as an architectural blueprint for the website and then began work on the multi-platform website. I worked hand in hand with the developers to push out a beautiful responsive design website that would be easy to manage in the future. 

We are now in the process of working out social engagement strategies and future design projects to engage, teach and inform more viewers and potential clients with our services. 

We already have a strong following and if you would like to read more about the project, please read our article in the Stanford Social Innnovation Review, World Economic Forum, and Catchafire Blog.

If you would like to follow us on Facebook, Twitter or LinkedIn, please do! We'd love the support!