concept & Design

The perfect Luna Chix site. Combining Luna branding with feminine simplicity, this site integrates Luna Chix blogs and resources in one easy to read site. The website was a preview of how their website could integrate strong brand elements with a beauty and symmetrical flow of lines. The woman of Clif know how to be women of strength and power, but balance that with harmonic colors, swoops from the logo and typography that is infomative but not overpowering. This was a story of how to branch out from the Luna Chix brand already in place to a more playful and inviting visual experience.